Mazda’s electric push in Australia is gathering real momentum. The Mazda 6e sedan launched with a limited pre-order offer, the first 300 customers to order a GT would receive a free upgrade to the Atenza, worth $3,000, and all 300 units sold out within two weeks. Now the CX-6e SUV is following the same playbook, and early signs suggest demand could be even stronger.
The Numbers So Far
Mazda Australia’s Director of Sales and Marketing Jarrod Gieschen said dealers had already exceeded 300 pre-orders for the 6e sedan and reported even greater interest in the upcoming CX-6e SUV. “We obviously haven’t announced pricing yet, but the dealers are saying we’ve sold these 300 cars and we’ve actually got more interest in the SUV, waiting for pricing,” Gieschen said. “If you look at the industry, it’s about a one to four ratio for sedans to SUVs, so it probably makes sense that this vehicle has a lot more volume potential.”
What You’re Actually Getting
The Mazda 6e is priced from $49,990 before on-road costs, with first deliveries due in July 2026. It’s bigger, roomier, higher-tech and more luxurious than the previous Mazda6, built on a dedicated EV platform and offering a claimed 560km WLTP driving range.
The CX-6e SUV is priced from $53,990 before on-road costs, with first deliveries expected from September 2026. It’s powered by a 78kWh LFP battery and a 190kW rear-mounted motor, with a claimed 484km WLTP range and 30–80% charging in as little as 15 minutes.
The first 1,000 customers to pre-order the CX-6e GT will receive a free upgrade to the Azami, saving $3,000, the same offer that sold out the 6e sedan allocation in two weeks.
How It Stacks Up
The CX-6e’s $53,990 starting price undercuts the Tesla Model Y by around $5,000, the BYD Sealion 7 by $1,000, and the Zeekr 7X by almost $4,000. For a brand with over 140 dealerships across Australia and a strong existing customer base, that price positioning gives it a genuine shot at the top-selling EV SUV segment.
Why It Matters
Both models are built through Mazda’s joint venture with Changan in China, a pragmatic decision that keeps costs down without compromising on the design and driving feel Mazda is known for. The 6e was named 2026 World Car Design of the Year, and early drive reviews have praised both cars for their refinement, cabin quality, and value. If the CX-6e demand holds, Mazda could be looking at one of the stronger EV launches Australia has seen this year.
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